Workshops
Interactive group sessions to empower your cohorts with topics like getting your first customers or making sure your business numbers work
Explore workshop topics
Coaching
Personalised one-to-one coaching on topics such as storytelling and growth marketing to support founders with their individual needs.
See our coaching expertise
Program Design & Audit
End-to-end program design or a light-touch audit to ensure your startup support program is perfect, whether a daylong bootcamp or a full accelerator.
Learn about our program design
Who we are
Lisa is an experienced entrepreneurship program designer and startup coach who has supported thousands of founders, students, and SME owners across Europe and beyond.
She specializes in designing and delivering effective startup programs—such as accelerators, incubators, and entrepreneurship courses—for organizations including the LSE, Imperial College London, and in5 Dubai, with a focus on practical learning and founder support.
Lisa holds a PhD in Entrepreneurship from Imperial College London, where her research explored how to design startup programs that truly meet the needs of early-stage founders.
Ruben is the COO of Novabook and has previously worked as the Head of Growth at Seneca Learning helping the company grow from pre-revenue to several millions in registered users and revenue, which led to an 8-figure exit. After that, he worked as the Growth Lead within the leading VC firm Forward Partners.
He frequently hosts marketing and traction workshops for startup accelerators such as LSE Generate, Colorintech, and ValiBerlin.
Ruben also runs the TractionPad website where he shares actionable startup marketing templates. He also hosts startup marketing courses on Udemy with over 26,000 students.
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