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Pitch Guide

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About Us

Our Work

Pitch Guide

Get in Touch

The Pitch Guide

The Pitch Guide

The Pitch Guide

A step-by-step guide that helps founders figure out how to improve their pitch.
Built from hundreds of real coaching sessions, helping founders tell their best story.

License for Your Programme

What's inside

What's inside

What's inside

Telling a compelling story.
A great pitch is a simple story. The guide walks you through a proven storyline structure, from painting the problem to landing your ask, and shows you how to check that every section flows naturally into the next. It also covers the language traps that make founders sound academic or uncertain, and how to fix them.

Enhancing it with powerful slides.
Think of your slides as decorations, not the main act. They're there to enhance what you say, not replace it. The guide takes you through how to build a deck that paints a picture in the audience's mind: the right visuals, the right amount of text (less than you think), and a checklist to make sure your slides are working for you, not against you.


Enhancing it with confident delivery.
The best delivery comes from preparation, not talent. The guide covers how to practise effectively (yes, talking to your walls counts), how to handle nerves, what to do with your body and voice on stage, and how to bring your personality into the room. Because in the end, the audience wants to get to know you.

Telling a compelling story.
A great pitch is a simple story. The guide walks you through a proven storyline structure, from painting the problem to landing your ask, and shows you how to check that every section flows naturally into the next. It also covers the language traps that make founders sound academic or uncertain, and how to fix them.

Enhancing it with powerful slides.
Think of your slides as decorations, not the main act. They’re there to enhance what you say, not replace it. The guide takes you through how to build a deck that paints a picture in the audience’s mind: the right visuals, the right amount of text (less than you think), and a checklist to make sure your slides are working for you, not against you.


Enhancing it with confident delivery.
The best delivery comes from preparation, not talent. The guide covers how to practise effectively (yes, talking to your walls counts), how to handle nerves, what to do with your body and voice on stage, and how to bring your personality into the room. Because in the end, the audience wants to get to know you.

License for Your Programme



Who's it for

Who's it for

Who's it for

For Founders
Tell your best story on stage and avoid common mistakes

Whether you're preparing for a demo day, a pitch competition, or an angel group pitch, this guide walks you through the whole process. Work through it at your own pace, come back to it before your next pitch, and keep getting better each time.

For Programme Teams
Prepare a great showcase without spending too much on coaching

Give your cohort a practical, proven resource they can work through independently. It covers the things founders consistently get wrong, so your team can focus coaching time on the problems that actually need a human in the room.

For Educators
Help your students pitch like real startup founders

Running an entrepreneurship, startup or a VC module where students get to pitch? This guide gives them industry best practice on effective storytelling and presenting a business case. Tried and tested across business, engineering and science cohorts.

Built from experience

Built from experience

Built from experience

40+ workshops

From startup accelerators to university curriculum, the guide captures what we teach in the room, so your founders can access it any time.

100s of hours of coaching

Every framework in the guide comes from real one-on-one coaching sessions. The same patterns come up again and again, and they're all in here.

Tried & tested

Used to prepare founders for the London Demo Day and dozens of large-scale showcase events. Works for first-time founders and experienced teams alike.

40+ workshops

From startup accelerators to university curriculum, the guide captures what we teach in the room, so your founders can access it any time.

100s of hours of coaching

Every framework in the guide comes from real one-on-one coaching sessions. The same patterns come up again and again, and they're all in here.

Tried & tested

Used to prepare founders for the London Demo Day and dozens of large-scale showcase events. Works for first-time founders and experienced teams alike.

Want to use this guide in your programme?

Want to use this guide in your programme?

Want to use this guide in your programme?

Tell us more about your programme below or email lisa@zebrafarm.co.